Elevating Mental Healthcare with OPTT:
A Testament to Our Services for Pioneers
Development
Illustration
UI/UX design
Product design
Brand design
Motion design
About Project
For startups in the seed or series A phase, scaling and product expansion are pivotal. OPTT stands as a shining example of the specialized services we offer to such pioneers. Aiming to revolutionize mental healthcare across North America, OPTT needed a secure and comprehensive e-therapy platform, ensuring precise matchmaking between patients and mental health professionals. Our collaboration addressed challenges ranging from enhancing patient engagement, embedding clinically validated tools, guaranteeing unparalleled security, to engineering scalable solutions. Services rendered included an AI-driven diagnostic approach, immersive dashboards, and a complete rebranding exercise, fortifying OPTT's identity. The incorporation of motion design, detailed illustrations, and an intuitive application design encapsulated our UI/UX revamp service. Furthermore, our commitment to scalable software development and a dedicated team's contribution was evident throughout the project, emphasizing our dedication to innovation, collaboration, and transformative impact.
The Client Challenge
OPTT embarked on a transformative journey, seeking a multifaceted digital solution to address several key challenges:
Precise Matchmaking
Develop an "Instant Match to Right Level of Care" service to ensure patients receive tailored treatment.
Enhanced Engagement
Improve patient engagement to optimize treatment outcomes and overall mental wellness.
Clinically Validated Tools
Implement clinically validated digital mental health tools that empower both patients and clinicians.
Security and Privacy
Integrate state-of-the-art security measures to ensure the protection of user data and privacy.
Scalability
Design a scalable platform to accommodate the project's growth trajectory.
Our Comprehensive Solution
The foundation of our success in addressing OPTT's challenges lies in the collaboration between our dedicated cross-functional team, including illustrators, art directors, back-end and front-end developers, UI/UX designers, and project managers. This collective expertise was instrumental in crafting a holistic digital solution. Moreover, Citronity's impact extended beyond development, encompassing a full rebranding exercise that revitalized OPTT's logo, color palette, and typography while preserving the essence of their identity.
Empowering Mental Health Care
Citronity's collaboration with OPTT manifested in the creation of customized dashboards catering to administrators, clinics, doctors, and patients. Each dashboard seamlessly streamlines user management, treatment plans, communication, and more. The journey included overcoming the challenge of designing a dynamic triage module, personalized for each patient. Utilizing AI-driven algorithms, we facilitated the analysis of questionnaires and voice inputs, providing clinicians with invaluable insights to facilitate precise patient care.
A Roadmap to Success
Our development journey featured several milestones:
A Resounding
Impact
The culmination of our collaboration is an impactful mental health platform that garners praise from real users and industry experts alike. OPTT's success story continues, as they plan to expand their services across the United States. Our achievements underscore our commitment to exceeding project goals, delivering on time, and ensuring user satisfaction.
Redefined
Possibilities
From comprehensive dashboards to AI analysis, Citronity's collaboration with OPTT has redefined the landscape of mental health care. Our journey exemplifies the potential of collaboration, innovation, and user-centered design to make a lasting impact on mental wellness. As partners in transformation, Citronity and OPTT embody the potential of technology to revolutionize healthcare delivery, providing patients and clinicians with a digital solution that empowers, engages, and transforms lives.
Rebranding
The journey with OPTT wasn't just about crafting a digital solution; it was about redefining their identity. In a collaborative effort, Citronity's team, along with OPTT's insights, embarked on a rebranding journey that aimed to encapsulate OPTT's mission and values. Our rebranding process delved into every nuance of their brand, redesigning their logo, refining their brand colors, and selecting fonts that resonated with their vision. The outcome was a harmonious blend of change and continuity, where their identity evolved to embrace their growth while staying true to their core concepts.
Motion design
User engagement isn't just about static interfaces; it's about creating dynamic experiences that resonate. With that principle in mind, Citronity ventured into motion design for OPTT's platform. We introduced subtle animations, transitions, and interactive elements that injected life into the user experience. These motion design elements not only enhanced the aesthetics but also guided users through their interactions, making the platform engaging and intuitive. From button animations to loading sequences, motion design played a pivotal role in elevating user engagement and satisfaction.
Illustration
The power of visual communication cannot be overstated, especially in platforms dealing with mental health. Citronity's illustration team undertook the responsibility of conveying complex ideas, emotions, and processes through captivating visuals. From illustrating dashboards and modules to creating intricate imagery for printed materials and advertisements, our illustrations became the bridge between technical functionality and user understanding. Each illustration was thoughtfully crafted to align with OPTT's brand, conveying empathy, guidance, and assurance to users navigating their mental wellness journey.
Application design
The heart of any digital solution lies in its application design, where the intersection of aesthetics and functionality transforms concepts into tangible experiences. For OPTT, Citronity's team meticulously designed and implemented diverse dashboards catering to various user roles. The admin dashboard, equipped with controls over clinics and their management, sits at the heart of the platform's administration. The clinic dashboard empowers the effective management of doctors, patients, and treatment plans specific to each clinic. The doctor dashboard facilitates patient engagement, homework tracking, feedback delivery, and communication. And the patient dashboard provides a seamless journey through their modules, questionnaires, and homework, fostering an environment of growth and healing.
Modules and Questionnaires
OPTT's mission was to provide personalized mental healthcare, and that's exactly what the modules and questionnaires were designed to achieve. Our journey included meticulous research, refining the platform based on months of functioning and available data. We incorporated features like Attachment, enabling patients and doctors to share voice and image files, and AI Analysis, offering insights into patients' mental states. The UX/UI redesign, carried out collaboratively, streamlined interactions, ensuring that the platform was as effective as it was compassionate. Our UI design team's meticulous categorization based on topics such as anxiety and depression empowered doctors to tailor treatments for specific needs. Meanwhile, our development team brought these designs to life, ensuring a seamless experience from beginning to end.
Collaborate, Create,
Celebrate with Citronity
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Software Development
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MVP Building
Product Discovery
UI/UX Design